Privacy Policy
Last updated: February 15, 2025
Gingham Holdings, Inc. d/b/a Lex ("Lex," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit a pre-application, or interact with us through any channel.
1. Information We Collect
We collect information you provide directly, including: your first and last name, email address, phone number, country of residence, profession, annual income range, estimated net worth range, preferred card benefits, and any referral information. We also automatically collect certain information when you visit our website, including your IP address, browser type, device information, approximate geographic location, pages visited, and a unique visitor identifier for analytics purposes.
2. How We Use Your Information
We use your information to: evaluate and process your pre-application, communicate with you about your waitlist status and LexCard updates, personalize your experience, improve our services and website, conduct analytics and research, prevent fraud and ensure security, and comply with legal obligations.
3. Third-Party Services
We use the following third-party services to operate and improve our platform: Supabase (database hosting and authentication), PostHog (product analytics), Meta Pixel (advertising and conversion tracking), Cloudflare Turnstile (bot protection), and WhatsApp/Meta Business Platform (messaging). Each of these services has its own privacy policy governing the use of your information.
4. Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies to enhance your experience, analyze website traffic, and serve relevant content. These include essential cookies for website functionality, analytics cookies to understand how visitors interact with our site, and marketing cookies for advertising purposes. You can manage cookie preferences through your browser settings.
5. Data Sharing
We do not sell your personal information to third parties. We may share your information with: service providers who assist in operating our platform (as listed in Section 3), banking and financial partners for the purpose of evaluating and issuing card products, professional advisors such as lawyers and accountants, and law enforcement or government authorities when required by applicable law.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining your position on the waitlist, complying with legal obligations, resolving disputes, and enforcing our agreements. If you request deletion of your data, we will process your request in accordance with applicable law.
7. Your Rights
Depending on your location, you may have rights regarding your personal information, including the right to access, correct, or delete your data, the right to restrict or object to processing, and the right to data portability. For residents of Brazil, these rights are provided under the Lei Geral de Proteção de Dados (LGPD). For residents of Mexico, the Ley Federal de Protección de Datos Personales en Posesión de los Particulares applies. To exercise your rights, contact us at hello@lexcard.co.
8. International Data Transfers
Your information may be transferred to and processed in the United States and other countries where our service providers operate. These countries may have data protection laws that differ from your country of residence. By using our services, you consent to such transfers. We take steps to ensure that your data receives adequate protection in accordance with applicable law.
9. Security
We implement industry-standard security measures to protect your personal information, including encryption in transit and at rest, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting on our website. We will notify you of material changes through our website or by email. Your continued use of our services after any changes constitutes acceptance of the updated policy.
12. Contact
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at hello@lexcard.co.